Action Poétique, N° 206, Décembre 201 : PDF

Charvet, is a French high-end shirt maker and action Poétique, N° 206, Décembre 201 : PDF located at 28 Place Vendôme in Paris. The world’s first ever shirt shop, Charvet was founded in 1838. Since the 19th century, it has supplied bespoke shirts and haberdashery to kings, princes and heads of state.


It has acquired an international reputation for the high quality of its products, the level of its service and the wide range of its designs and colors. Its exceptionally long history is associated with many famous customers, some of them infatuated with the brand. Also, writers have often expressed their characters’ identity through references to Charvet. Louise Charvet, Napoleon’s linen keeper, around 1813, Malmaison museum. Nicholas Destréhan, a planter from Louisiana. In 1839, Charvet already had some imitators, but still the « best supply ».

He in turn was joined in the early 20th century by his three sons, Étienne, Raymond and Paul. Model handrail designed by Jules Hardouin-Mansart for the balconies of the place Vendôme. In 1855 Charvet exhibited shirts and drawers at the Paris World’s fair. The jury noted that Parisian shirt makers had an « unquestionable supremacy ». In 1863, Charvet was considered the first producer of fine shirts in Paris, claiming superiority « for taste and for elegance » on cuffs, bib and fit.

Charvet’s store was a « very important » destination for English visitors in Paris. In 1894, an administrative report praised Charvet for constantly seeking high-novelty and setting the trend for other Parisian shirtmakers, having irreproachable manufacturing standards, and successfully enticing French factories to produce the raw materials traditionally supplied by England. After his 1897 portrait by Giovanni Boldini, Montesquiou’s dandyism became famous and made him a frequent subject of caricatures. In 1905, Charvet, then also established in London, at 45 New Bond St, and « rumored » to be contemplating an establishment in New York, was considered the « foremost haberdashery of Paris and London ». Charvet laundry, later reproduced on stamps.

In 1901, Charvet opened a laundry at 3, rue des Capucines, next to his store, considered by some to be the first established in Paris, a fact which later led some others to assume Charvet’s laundry business had predated shirtmaking. Separate soaping and soaking at the 1st model laundry, rue des Capucines. Checking and sorting at the 1st model laundry. Mechanical washing machines in the 2nd model laundry. By 1860, Charvet’s shirts turnover was equally divided between luxury bespoke shirts sold in the Paris store and ready made shirts for export, particularly to Russia, Great-Britain and Havana. In 1908, Charvet was the first European company to import American suits hand tailored in Chicago. In the early 20th century, Charvet launched a toilet water, in a rectangular beveled bottle.